E-commerce has for many years been seen as a main challenge to the shopping centre industry. As technology and consumer preferences are evolving, e-commerce is becoming a significant opportunity for shopping centres. The combination of ordering online and purchasing at the shopping centre solves a lot of challenges for both retailers and shoppers. So as landlords are exploring new ways to serve their shoppers and provide a hybrid experience that brings together the best of their brick & mortar locations with digitally enabled commerce to make for a new, better than ever shopping experience.
Our Mall Performance Cloud puts the shopping center shopper at the center of the retail “Last Mile” where physical retail brands, ecommerce brands and shopper loyalty come together in new and innovative ways that leverage the brick & mortar assets of the center. Digitally enabled commerce with fulfillment at the local center delivers convenience to shoppers, new customers for retailers and new revenue streams to the center.